The Big Five for Life
Joe narrates conversations with CEO Thomas Derale, a terminally ill beloved leader as he shared business, life and leadership advice to his disciple. In his final weeks, the “greatest leader in the world” imparts his words of wisdom. Thomas’s thousands of employees are called “travelers,” progressing on a journey together, and his utopian advice includes the mandate to identify both a personal and corporate “Purpose for Existing” (PFE)—which should always be aligned to promote productivity and fulfillment. The “big five” of the book’s title are “the five things that we want to do, see, or experience in our life before we die,” which Derale Enterprises’ employees have printed on the back of their business cards. With a preference for stories, those built around Thomas’s advice appeal to the realm of life coaching as to running a business.
Key insights
It is important to not only do what you want to be doing but to be doing it NOW (not at some later point), as you only have 28,200 days to live. (The average person lives about 77 years.)
Imagine a history museum of your life, your 28,200 days with a display for every day of your life. Would your museum show you doing things that were meaningful to you, things that you enjoyed and loved or would 80% of your museum show you being miserable at work, hitting your head against the wall, generally hating life? Imagine now that not only you are stuck in this museum, but you need to guide visitors that come to visit it, like in a real museum.
A major part of leadership is being able to develop, communicate and inspire people with a vision – or a Purpose For Existence (PFE).
Every business should have a clearly defined, simple Purpose for Existence (PFE) and if that business wants to be successful, then it should ONLY employ people that share that Purpose for Existence in their own life. It can drive profits and growth up by 20% or more.
The success of a company is not just based, like many think, on to the people that work there, but on the ability of its leader to develop a culture that rewards and enables those employees to achieve their own life goals – their Big Five for Life.
A company that allows people to achieve their personal goals, to do what they love, to incorporate their pet project or their passion into their mundane work and to fully blossom will be more productive and profitable as people will work harder, with less turnover.
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