Good Mood 😀
Entrepreneur | CBD | be different
Last week, I talked about consistent self-discipline through Jim Rohn’s words. This week, I am sharing how I have applied this mindset for the last 2.5 years to create a company that opened last weekend: Good Mood CBD.
It started with a thought, being observant to transform it into an idea, a couple of phone calls creating interest from high school friends, doing a lot of research, being disciplined, working hard, embracing the unknown, and believing in the idea! Now, our online shop is LIVE – crazy!
In September 2019, I attended a personal development seminar where the booming industry of cannabis was mentioned. This boom was coming from the US and Canada where cannabis is being legalized. The strong global interest was actually in one specific molecule, the cannabidiol or CBD. This molecule relaxes you, as opposed to THC which makes you high.
I was laughing at the idea of cannabis being a big thing as I related it to potheads.
But one day something changed…
The Global Head of Strategy in my corporate job called my boss to identify business partners in London ready to insure cannabis. His call was supported by several internal reports on the topic. Wow, I thought! A Fortune 500 company, respectful of the law and forward-thinking in its business solutions was taking cannabis seriously? I had to take it seriously too!
I started to look around and saw shops. I googled and started seeing lots popping up. My consultant mind kicked in! Something REAL was happening!
At the time, I could have bought shares in the big US or Canadian players, but for some reason, I did not. For some mysterious reason, I called a few friends with the question, “Have you heard of CBD and what is happening in Canada about legalizing cannabis consumption?”
Out of several texts I sent, two friends responded…The seed was planted!
Then research, google, read, talk to people, and get a real sense of what was happening. We spent months researching the topic to then build a business plan of sorts. This was reviewed, challenged, and questioned by many people. The business was there...On paper at least!
Now it was about making it happen…easier said than done when you don’t know the industry, manufacturing, or healthcare, and of course, the fact we all live in different countries.
But step by step, one action after another, one deadline after another, one curve ball after another…. We stayed disciplined and kept working at it!
And then life happens! When one partner deflated, another picked him up, when one was out of line, the other brought it back in…and when we were all flat, my amazing sister joined officially the project!
Now, we are at the start of a new chapter: delivering!
For some reason, I have always dreamed to build my own business, and this is the dawn of it but gosh there has been stress about it so far, and no doubt there will be more.
But similarly, no doubt there will be a lot of rewards! I already feel rewarded to have seen the gestation from an idea to a real brand.
I am also hoping for our brand to be different as we are not trying to push a product but instead, offering a solution. A subtle difference but one that we hope in a world of abundant options will prove successful.
I am starting my entrepreneurial life with a product (and name!) in line with my values. What I see coaching being to the mind, CBD is to the body.
It is scary but very exciting! Join me on this journey!!
Question:
What can being different do for you?