Make a list of your mentors. Struggling with confidence and self-doubt is normal. You might feel you’re not good enough, or that you can’t possibly accomplish what you want to in life. But one surefire way to overcome these fears and improve your chances at success is to use an alter ego. By tuning into existing parts of your identity and using them to improve your performance, you – like Winston Churchill or Beyoncé – can achieve amazing results. The only question is: Who do you want to be?

Key insights

• Successful people use alter egos to improve their performance.

• Use your alter ego to escape the ordinary world and make real change in your life.

• Identify the challenging moments in your life – and the negative forces holding you back.

• Try to understand the stories you’ve been telling yourself, as well as your deeper motivations.

• An effective alter ego needs a clearly defined identity and story.

• Activate your alter ego with a physical object that has personal symbolism.

• When you’re close to giving up, use the power of your inner voice to fight back.

• Have the courage to put your alter ego to the test, and enter your extraordinary world.

• Live without force, and without the violence and weapons that lead to war.

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